Azimuth is a limited edition collection of 12 single sided wool rugs, handwoven on a horizontal loom in Bulgaria in a collaboration with Studio Dzev. Carpet weaving has deep roots on the Balkans. Some of Bulgaria's traditional methods of weaving carpets has been recognized by UNESCO as an intangible cultural heritage. "Carpet weaving is deeply integrated into the social and cultural life of the population."
The name of this collection is derived from the term azimuth - an angular measurement in a spherical coordinate system. The word exist is all European languages today and originates from the plural form of the Arabic noun"السَّمْت" as-samt, meaning "the direction". The collection is an attempt to connect past, present, and future; the East, West, North, and South, while preserving what matters from the past and inviting what is necessary for the future.
15% of all rug sales benefit the Very Vulnerable Women Migrant Project of Foundation Center for Legal Aid - Voice in Bulgaria
Then said she:— I have heard, O auspicious King, that the Prince marvelled with excessive marvel at the price, and, beckoning the dealer, examined his wares right well; then said he, “A carpet such as this is selleth for a few silverlings. What special virtue hath it that thou demand therefor the sum of thirty thousand gold coins?” The broker, believing Husayn to be a merchant man lately arrived at Bishangarh, answered him saying, “O my lord, thinkest thou I price this carpet at too high a value? My master hath bidden me not to sell it for less than forty thousand Ashrafis.” Quoth the Prince, “It surely cloth possess some wondrous virtue, otherwise wouldst thou not demand so prodigious a sum;” and quoth the broker, “’Tis true, O my lord, its properties are singular and marvellous. Whoever sitteth on this carpet and willeth in thought to be taken up and set down upon other site will, in the twinkling of an eye, be borne thither, be that place nearhand or distant many a day’s journey and difficult to reach.”
- The Thousand Nights and a Night Vol. 13, Richard Burton translation 1885